The Importance of Mobile Responsiveness to Your Website
The time when people used to browse the internet only through desktop computers has become passé. In today’s world, more than half of the worldwide web traffic is generated using mobile devices. However, many organizations ignore the importance of designing their websites keeping in mind the mobile platforms. A website, which might be perfectly designed and appear attractive on a 27-inch desktop computer screen, fails to do justice on a smaller screen of a smartphone. In today's digital era, mobile-responsive website is not just desirable but necessary for survival.
What is Mobile Responsiveness?
Mobile responsiveness is a web designing technique whereby a website automatically resizes itself according to the size of the screen through which a person accesses it. As compared to developing different versions of websites according to the kind of devices visitors use, responsive web design utilizes flexible grids, flexible images, and media queries in CSS.
Google's Mobile-First Indexing
When your business depends on organic search traffic for new customers, you must have mobile responsiveness. In 2019, Google made the decision to adopt "mobile-first indexing" for all newly discovered sites. As a result, Google searchbots use the mobile version of your website to find its search ranking on the results page. Slow loading times, overlapping text, or difficult buttons to click will hurt your overall search ranking regardless of what device someone is using. With responsive web design, you can help yourself with better search engine optimization (SEO).
User Experience (UX) and Conversion Rate
With non-responsive websites, you will make your users unhappy. When they have to pinch to zoom in, move their browser from left to right to read everything, and try to click on an item in the menu, they will exit your website and visit another one. In digital marketing, this phenomenon is called a "bounce." With a high bounce rate, you are telling search engines that your website is not relevant, making your SEO problem worse. With the mobile responsive design, however, you will keep the user happy, navigate him/her through your sales funnel, and increase conversions.
Establishing Brand Credibility and Authority
A website will often be your initial touchpoint with prospects. A website that is old-fashioned and not responsive is a sign that your brand may be out-of-date or is not really concerned about the quality of its products or services. With an advanced, sleek and quickly loading responsive website, you automatically establish credibility and authority. This is because it tells the visitor that your organization values their time and convenience.
Conclusion
To summarize, having a mobile responsive website makes your organization more competitive and even gives satisfaction to the search engines. Most importantly, it makes sure that all visitors get a premium user experience. At dotsServices, we create responsive websites from scratch using clean coding and design.